For smarter insights & faster decisions, Ask Suzy
Conduct iterative AI-powered research with agency-quality rigor in less time—and at a fraction of the cost. With Suzy's consumer insights platform, you can research, learn, and pivot with data-backed conviction. Always-on access to insights means you can ask more, guess less, and move at the speed of culture.
Suzy Speaks
AI-moderated conversational research
Today’s consumers crave interactive, authentic experiences, and brands seek rich, meaningful responses. Suzy Speaks delivers both. It’s our brand new, voice-driven methodology. With an AI Moderator, brands can conduct game-changing qual research at scale. Welcome to a new era of conversational research.

Real answers from real people

Suzy Audiences gives you access to 70+ high-quality panels of verified consumers in the US and around the world for iterative insights. And with BIOTIC, our patent-pending, AI-powered, bot-detection tool, you’ll know your data comes from verified humans – every time.
One ecosystem, unlimited research

We make it easy and efficient to conduct iterative research at scale. Quant and qual research methodologies, proprietary audiences, research experts – all integrated in a cohesive AI-powered ecosystem. That means more time acting on insights and less time piecing them together.
Your speedway to smarter decisions

When consumer habits shift overnight, you don’t have six weeks to wait for results. Our fully integrated solutions enable you to get rapid, cost-effective results, even for your most complex research projects.
Where research excellence meets product excellence

We’ve built Suzy with research expertise baked in. So it’s easy to DIY rigorous methodologies, like MaxDiff or TURF. But if you need extra help, our Center of Excellence team is always ready to provide guidance for your projects.

Foundational Insights
Explore demographics, attitudes, and behaviors.

Innovation + Research & Development
Test concepts, products, packaging, and pricing.

Marketing & Creative
Validate ideas, copy, and creative.

Shopper & Category Research
Optimize the full funnel.

User Interface & User Experience
Get your users flowing with optimized design.
See Suzy in action
Learn how Suzy can boost your business.
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Ready to future-proof your business?
Discover the top trends shaping 2025, from the rise of AI to the experience economy, with exclusive insights from Suzy Founder & CEO Matt Britton in his mind-blowing presentation, State of the Consumer 2025: A-Z Trends.
Read the blog for the key takeaways that will redefine your strategy & watch the full session filmed at Speed Of Culture Live! to get ahead of the curve.
Experience
The Speed of Culture Podcast
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Stuffed with success: Build-A-Bear’s evolution from kids’ toy to adult collectible
Discover how Build-A-Bear reinvented itself for adults, fueled growth, and what every brand can learn from its consumer-led evolution.

Tap reset: How Lagunitas is redefining beer culture with non-alc brews
In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.

Pouring over insights: How market research fuels winning beverage launches
See how research powers smart beverage launches—from RTDs to mocktails—and helps brands tap into low-alc and functional drink trends.
Book a Demo
See Suzy in action. Learn how Suzy can boost your business.